Optimizing the commerce experience

Sitecore recommends the following tactics to optimize commerce experience

For unknown customers in the research and decision mode

• Understand inbound intent
• Implicit browsing behavior
• Propensity to buy
• Integrate content and commerce

For returning existing customers

• Onboarding customers for the best experience
• Profiling with past purchases

For active baskets

• Trust messages
• Related products (based on promotions or location)

For missed sales opportunities

• Abandoned Cart
• Profiling by-product views